To create experiences and tools that educate, empower, nourish and enliven

We believe play is mission critical for impact-driven creatives

Our projects focus on the gameful potential of virtual, augmented and mixed reality across a range of VR headset types, web and mobile interfaces. We also play in the domain of brain control, or human computer interfaces.

Our blueprint for impact

We are dreaming of a world where next-generation mixed reality tools and experiences are readily available to all.

And we mean all.

Not regardless of diversity of socioeconomic, neurological and cultural factors and other aspects of identity, but specifically geared to support that range.

Core to this global business perspective is treating our social and environmental impact as a primary measure of success for our business and prioritize it even in cases where it may not drive profitability.

As a self-defined impact venture, we look to the B Corporation standard to guide our conduct.

Especially these four tenets...

  1. That we must be the change we seek in the world.


  2. That all business ought to be conducted as if people and place mattered.


  3. That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.


  4. To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

The power of community

Our bottom line comes down to how we treat each other.

We emphasize actions and relations that bring value to projects, teams and each other – every project we are involved with makes a deliberate effort to foster a diverse, interdisciplinary and collaborative community.

Community is central to everything we do, and so we are always exploring new ways to collaborate and converge. 

If these beliefs resonate with you, you might be one of us.

And if you’d like to creatively collide around these ideas, you’re invited to collaborate, too.

Our ethos of diversity means making space to explore divergent thinking.​​

The best change comes from fully empowered people. Not a Guru. Not a Corporation. People, bringing their whole selves to the table, and working together.

There’s wisdom and power in the margins. The outliers. The weirdos. The people who live and think outside the box – who can’t find the box, or who don’t fit within it.

The path to something truly new takes the courage to make mistakes – to fail playfully, bravely and repeatedly. And to learn from each failure.

The most grave challenges are best faced with the creative flow and perspective that comes from a sense of play. Not play that devalues what’s important – earnest, fully committed play.

You believe in the transformational power of Wonder.
Of Magic.
Of Story.
Of Curiosity.
Of Creation.